About Us
Welcome to The Qortex Institute. We are a venture studio and alternative funding accelerator focused on partnering with transformational founders and executives who share our passion for creating positive change. Our investment thesis, JoyFX, is based on the belief that joy is a powerful driver of success and growth, and we work with ventures that embody this core value. By partnering with us, you can access a team of experienced entrepreneurs, investors, advisors, executive coaches, and organization development consultants who will help you realize your vision. We offer holistic support, including intellectual capital strategy, funding programs, and operational support, to help you take your business to the next level. At The Qortex Institute, we believe in monetizing vision and are committed to helping you achieve your goals and create long-term value for all stakeholders.
Our Core Values
At the Qortex Institute, we are unabashedly committed to upholding core values that guide our actions and decisions internally and externally as part of our investment thesis. These values represent the foundation of our culture and the principles that shape how we work with each other, our clients, and all involved stakeholders.
Be Laser-Focused
Match the Intensity of Execution (Including Communication)
Get Coached, then Coach
Learn to RRAPP
Protect the Righteous Value Exchange
Does it JoyFX?
Our core values represent the essence of how we make decisions on which leaders and organizations to partner with. Each of these values is a fundamental aspect of our work, representing our internal values and the criteria we use in our investment decision-making process. By embodying these values in everything we do, we create a workplace where people feel motivated, inspired, and fulfilled. We can build a portfolio of companies that embody the same values and have the potential to create long-term value for our investors. Here, we will explore these values in more detail and provide examples of how they apply to our daily work and investment process.
Be Laser-Focused
We value staying on task, avoiding distractions, planning proactively, using time wisely, staying agile, and embracing simplicity. By being laser-focused, we can achieve our goals efficiently and effectively while improving our ability to adapt to changing circumstances. Benefits of thinking laser-focused include increased productivity, improved time management skills, greater clarity on goals and priorities, and the ability to achieve higher quality results.
Match the Intensity of Execution (Including Communication)
Our organization believes in executing with intensity and communicating with equal vigor, bringing our total energy and effort to every task we undertake. We strive to deliver high-quality results with urgency and encourage all colleagues to approach their work and communication with the same intensity. By matching our intensity in communication, we ensure that our messages are clear, concise, and compelling and convey a sense of urgency and purpose in everything we do. By matching the intensity of execution and communication, we can create a workplace where people feel energized, engaged, and empowered to achieve their best.
Get Coached, then Coach
We believe in the value of getting coached and then coaching others. We encourage all our colleagues to seek mentors and coaches to help them develop their skills and achieve their goals. In turn, we share our knowledge and experience with others, acting as coaches and mentors to those looking to grow. By getting coached and then coaching others, we create a continuous learning and development culture where everyone enjoys an equal opportunity to grow and succeed. This coaching culture creates improved skills and knowledge, increased confidence, better communication, and stronger relationships.
Learn to RRAPP
RRAP stands for the ability to be “relentlessly resourceful and pessimistically persistent.”
Being relentlessly resourceful means consistently finding creative and practical solutions to problems, regardless of available resources. It involves approaching challenges with a can-do attitude and a willingness to explore unconventional options. Relentlessly resourceful individuals persist in pursuing solutions and can overcome setbacks or obstacles. They always look for new ways to overcome challenges and constantly adapt their approach to achieve their goals.
Being pessimistically persistent means that as you are relentlessly resourceful, you also question assumptions, taking nothing for granted. We encourage all colleagues to trust data over promises and anecdotes alone and to research and validate feedback before acting. Being pessimistically persistent involves following up with stakeholders such as team members, clients, and investors, even if their commitments seem uncertain, and always being prepared for unexpected challenges and setbacks. It also means persistently pursuing solutions to problems and continuously adapting our approach based on data and feedback.
Does it JoyFX?
This question represents our investment thesis and how we build competitive defensibility. At the heart of JoyFX is the science of the emotion joy, which we define as the relational effect experienced when all network stakeholders, including employees, customers, and shareholders, are intrinsically motivated to create value with each other in times of strength collaboratively, but especially weakness. Joy is not just about celebrating victories together; it also involves being courageously vulnerable and authentic with each other when things are going in the opposite direction. We believe that JoyFX is an inside-out strategy that starts with the core leadership of any organization. JoyFX creates a culture where people feel motivated to collaborate, take risks, and contribute their best work while experiencing emotional fulfillment.
We recognize that cultivating JoyFX takes time and effort. That's why we invest by looking for the potential versus perfection of an organization and working with all stakeholders to foster a culture of joy. We understand that building a culture of joy involves a shift in mindset and behaviors that cannot happen overnight. It requires leadership commitment, employee buy-in, and a willingness to take risks with novel approaches. We assess leadership and culture to identify areas where joy will have an immediate ROI (return on investment and inspiration). We then help develop organization development strategies and initiatives that foster joy and motivate all network members, including employees, customers, and shareholders, to perform at their best.